We flipped the entire coffee concept. At Custom Joe Roasting, everything we do and offer is all about you and what you want. That’s the way it should be.
We don’t keep an inventory of steadily-growing-stale coffee and hope you’ll buy it before it is past its prime. We don’t force you to accept what we guess you might like in terms of roasting style.
Instead, we keep fresh raw beans – “green” beans – and we only roast them after you have placed an order. We roast your coffee, exactly the way you instruct, and send it out to you as soon as it has been roasted, cooled, and bagged.
There is no fresher coffee anywhere. If it was fresher, it would be “too fresh”! Coffee requires a few days to stabilize after roasting.
And – yes – it makes a huge difference in flavor. That’s why we do it.
We’ve been in the coffee field in the Seattle area for over 25 years. We’ve had coffee carts and coffee huts. We’ve provided coffee for very many people, and have learned that people have different tastes and preferences, and that the limited range of normal pre-roasted coffees seldom exactly matched people’s tastes.
So we have focused our business on giving you exactly what you want. That’s why the first word in our name is “Custom”. It’s all about you.